Finally! We can start showcasing and demonstrating our brand-new modular harness MEGIN, toall the committed dog owners out there. And first off was the Norwegian wildlife trade show –“Villmarksmessa”.
Attending this trade show was a milestone for us in Canion, as it marked a new era in our company. One where we’re no longer just working tirelessly under the radar to make the best dog harness in the world, but also sharing it with the world (at least Norway).And what place would be better to start than our own back yard? Villmarksmessa (also called “Nord-Norsk Villmarksmesse), is a local trade show for people who love the outdoorsy lifestyle and nature. More than 100 businesses come together to show case anything from fishing and hunting gear, to mittens, dried meat, tents and anything in between. And of course, most of them have their dogs join their adventures. The fare attracts no less than 8000 people in a couple of days, which is quite impressive for the low population in the area. But many come a long way to visit.
Our booth was situated in the outside area, so we could meet with the dogs as well as their owners. Our goal was to show and demonstrate the harness as well as meet and talk to all the people in our niche. It quickly became clear that the exhibition triggered interest, as people had never seen anything like it before.
What made people stop was features like:
We got to test Megin on many different dogs, and took a lot pre-orders for the first batch comingup by the end of summer. We were also approached by several retailers who wanted to talk aboutselling our products. It was a great confirmation that we’re on the right track. All the selfexperienced problems we’ve been working to solve, turned out to be the same problems everyoneelse is having too (although we were pretty confident about that one). What way of knowing yourcustomers is better than being one of them yourself – and we all have dogs.We can’t wait to showcase the Megin harness again, with even more options and products instock. Follow our events page so you don’t miss out!To pre-order your harness, please click here